Preparing journalists for career in media requires a broad set of skills to be learned by students and requires broad toolbox of methods and models to be used in instruction. My innovation will focus on two areas: Incorporation the Maestro concept of teaching developed University of Kentucky professor Leland Ryan and pioneered and […]
“From pigs to pictures, you can rent intellectual property. But beware the details” http://www.incmagazine-digital.com/incmagazine/inc_feb_2017/?pg=38&pm=2&u1=friend In the February 2017 Inc. magazine under the usual Tip Sheet section comes a good primer to determine licensing of intellectual property, branding and appropriate use. It’s always a good idea to check your rights for creative works and those of […]
Today, Dec. 15 in 1791 the Bill of Rights were ratified by the States. It was a long, and at times, a tumultuous process that began shortly after the Articles of Confederation were ratified 10 years earlier in 1781. James Madison and Alexander Hamilton were early proponents of strengthening the Articles and Madison would […]
Native advertising is a buzzword many of us hear about and many consumers don’t always understand. We’ve all seen them. You click on a headline thinking it is any interesting story only to find out it’s advocating a product or a program. They can be annoying for some and they can be very effective for […]
The media buying arms of the world’s largest advertising holding companies have released their ad spend forecasts for the coming year. Variety reported on the estimates from WPP’s GroupM and Interpublic Group’s Magna Global, while Reuters outlined the forecast from Publicis-owned Zenith Optimedia. Ad spend will increase in absolute terms, but year-on-year growth will slow: GroupM. Ad spend will grow […]